This customer would like to remain anonymous.
CATEGORY: Legal
WEBSITE: Anonymous
Space’M Online successfully migrated and optimised the blog environment, resulting in a 169% increase in organic visitors and 187% increase in impressions between December 2022 and April 2024.
This project included redesigning and migration of the blog to the latest SEO standards and implementing a comprehensive content strategy.
Jan 2023 – April 2024: growth in organic visitors
01. The challenge
Our client faced a complex challenge: the migration of their blogging environment, which was previously managed by external software. This process was technically demanding and required careful planning to ensure that SEO value was maintained and usability did not deteriorate.
An additional challenge was that the company’s main domain was running on a different CMS than the system on which the blog would be migrated, causing significant technical and operational complications.
This discrepancy between the CMS systems required deep technical understanding and a coordinated approach to ensure seamless integration. The success of the migration depended on our team’s ability to develop and implement detailed migration protocols, and carefully monitor content integrity, SEO rankings, and user experience.
This process included extensive preparation, testing, and ongoing post-migration optimisation to ensure the performance of the new blog environment.
02. The solution
Space’M Online played a crucial role in this demanding project for our client, where our expertise and approach were essential to its success. Here is a detailed explanation of the key components of our approach:
Migration
Our team successfully migrated the client’s blog environment to their main domain. This process was meticulously planned and executed to minimise downtime and minimise the impact on the user experience.
By conducting extensive testing procedures in advance, we ensured that the transition went smoothly and that operational continuity was maintained at all times. This strategic approach ensured that the blog was operational immediately after migration, with no loss of data or functionality.
Design and development
After the migration, we completely redesigned and developed the blog environment, strictly adhering to the latest SEO standards. Our design team created a user-friendly, aesthetically pleasing and technically advanced interface that blended seamlessly with our client’s existing digital landscape.
This approach not only guaranteed an enhanced user experience but also ensured better indexability by search engines, which is essential for achieving higher search engine rankings.
Content strategy
After the technical implementation of the blog environment, our team focused on developing a robust content strategy. This strategy focused on producing valuable and well-optimised content that would increase visibility and engagement.
By thoroughly analysing the target market and using advanced SEO techniques, we created content that was not only relevant and informative, but also optimised for search engines. This contributed to a significant improvement in organic search results and an increase in audience engagement.
Each of these components was crucial to the success of the project and led to significant improvements in both the technical performance and visibility of our client’s presence.
03. The results
Grow in organic visitors
Organic visitors
In December 2022, our client’s blog environment registered 514 organic visitors per day. Due to the strategic implementations carried out in the intervening period, this number increased significantly to 1,385 organic visitors per day in April 2024. This shows an impressive increase of 169%.
This growth is due to improved SEO optimisations and content strategies aimed at increasing the blog’s visibility and attractiveness within search engines. Such increases illustrate not only a growth in visitor numbers but also a strengthening of our client’s overall online authority.
Grow in impressions
Impressions
In terms of impressions, our client saw an increase from 18,696 per day in December 2022 to 53,783 per day in April 2024. This result, an increase of 187%, reflects a significant improvement in the frequency with which our client’s blog pages appear in search results.
This growth in impressions suggests that blog content is not only being found more often, but is also considered more relevant to users’ searches, a direct result of our sophisticated SEO approach and content relevance.
Ready to work with us?
Would you like to be part of a success story like that of our client yourself? Then contact Space’M Online and find out how we too can help your business grow and prosper in the digital world. Together, we will build a better online future!
Space’M Online – Your Partner for Online Success