When your company decides to expand its online presence to international markets, you quickly face a crucial decision: should you use a subdomain or a subfolder for your multilingual websites? The choice between using subdomains or subfolders can significantly impact search engine optimization (SEO) and thereby the success of the website in different countries. The global...

Are you already familiar with conducting keyword research for your website? If so, you probably know how essential this process is for optimizing your online presence and attracting the right audience. But if you’re planning to expand your business to international markets, standard keyword research is not enough. This is where international keyword research comes into...

Imagine: your business is growing, and you are about to make the big leap onto the international stage. This adventure brings not only exciting opportunities but also challenging questions, especially regarding your online presence. A crucial step in this process is considering the structure of your website. The way you set up your website can significantly impact visibility in...